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Chinese Medical Market with the Most Promising Development Products and Competition Strategies
Source:  Date:2010-05-11 16:17:49

According to the repot of Industry Technology Research Institute, China formally promoted the medical reform in 2009 and announced the State Council’s Opinion on Deepen Medical and Health System Reform. China would expand the health-care budget and add 850 billion from 2009 to 2011, which purpose was to realize the universal health care; build up the sound basic medical service system; solve the difficulty of expensive medical treatment problem; at the same time, to promote the equality of essential public health services; establish a national system for basic drugs and promote the reform of the public hospital. Among them, the basic medical system of rural is the target object of this medical reform, because the repetitive configuration or lack of standard configurations is very common in North and inland region’s health clinics in towns and townships. So, the government wants to depend on the medical reform policy to solve the imbalance device configuration phenomenon of 39441 health clinics in towns and townships. And the report also showed that the low basic medical equipment which accordance with Chinese national standard procurement scope such as portable or handheld digital image diagnostic equipment is the biggest development chance of this medical reform.

 

Introduction to Chinese potential products:

 

About 70of Chinese medical market is in the hand of international company. GE Healthcare, Siemens, Philips have established factories in our country, and have seized Chinese medical market. According to the report of digital image diagnostic products’ annual sale, the sale of computed tomography scanner was 1.6 billion yuan; the sale of MRI was about 1.2 billion yuan; the sale of ultrasonic facilities was about 2 billion yuan and the sale of X-ray products was about 2 billion yuan. Except the suppliers of international companies, there still have domestic companies take party in this field.

 

The medical equipments which have the greatest grow potential in China.

 

There only 4 countries and 7 companies have the capacity to produce the computed tomography scanner in the world, and Neusoft was the representative company of China. In Chinese market, the mainstream products are 16 and 64 slice computed tomography scanners, and the market of 16 slice computed tomography scanner is in the hand of Philips and Toshiba, while the market of 64 slice computed tomography scanner is in the hand of GE Healthcare and Chinese computed tomography scanner market is just behind the GE Healthcare. In order to strengthen this market’s competitive advantage, Neusoft cooperated with Philips in 2004. The two companies adopt the method of technology exchange to complement the previous technology Gap of both parties. Neusoft adopted the open innovation strategy and changed to the total solution provider of medical care system and digital hospital with medical IT services from single medical equipment supplier.

 

With the global development of technology, the MRI products have driven the development of domestic MRI products. In 2004, according to a statistics, China has more than 200 hospitals possess this kind of products. But seeing from the developed countries satisfaction of medical equipments, every one million people possess 40 MRI products in developed country on average, while every one million people possess less than 2 MRI products in China. All of this showed that there still has a lot of demands haven’t been satisfied in China. At present, Chinese high and super-high MRI markets is in the hand of multinational companies, while the low MRI products were composed by imported components; the quality and the speed of imaging was not good; the price was expensive and without market competitiveness. In Chinese market, the MRI products’ quality and technology still have upside potential, which was produced by New Aobo, Ningbo Xinggaoyi, Beijing Wandong and other companies.

 

The technology of ultrasonic imaging equipments has gradually approached to the international companies’ technology level, because the ultrasonic imaging technology of diagnostic imaging products is lower. So, Chinese manufacturers depend on this product to cut into the high technology of imaging equipment, and they focus on developing technology of this product which perfected the ultrasonic imaging technology. Besides, Chinese local manufacturers could gain many huge business opportunities which was produced by medical reform. And they understand that Chinese is sensitive to the price of goods, and the parity is the key factor to affect the size of market. So, the domestic manufacturers’ main products are B ultrasonic and black and white Ultrasonic. According to the statistic report of China, in 2008, there are about more than 30 manufacturers in China and the main manufacturers are Shenzhen Anke High-tech Co., Ltd, Shantou institute of ultrasonic instruments and Shanghai Madison medical instrument Co., Ltd. Among the manufacturers, the high-tech medical equipment companyShenzhen Anke High-tech Co., Ltd was set up by the investment of Chinese Academy of Sciences and Analogic. Its products are very cheap compared with international factories’ products, but they also pursuit the products’ standards with the similar products through worldwide. In order to satisfy the needs of different markets, they also produce color Doppler ultrasound scanner and black and white ultrasound scanner.

 

Digital X-ray detectors could be divided into single and double plate digital X-ray system. The single digital X-ray detector is used to check the limbs and chest, while double plate digital X-ray detector is used to check the whole body. At present, the products of X-ray detectors are main provided by international manufacturers, and the main suppliers are Siemens, Philips, Carestrem Health, GE Healthcare and Shimadzu Corporation.

 

(Source: Maydeal.com)



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